1. COCA-COLA: Used social media strategically and achieved the strongest global marketing integration ever with Expedition 206, a social media promotion where a small group of travel ambassadors went to 206 countries over 365 days to “generate happiness” and published on social networks. It enabled global promotion execution and integration among 3,500 Coca-Cola marketers around the world.
How does your business use social media? Tweet us at @whatsnextevent We’d love to know!