I just tried subscribing to a podcast (I won’t shame the particular podcast, outside of saying that they should “know better”, but I have two things that (to me) mean you can call your serial show a podcast:
- It has a RSS feed plainly available as an RSS feed (and not just an iTunes feed)
- The audio is not buried somewhere on Soundcloud or some other locker-type service where it can’t be put onto a portable device.
I can’t tell you how many shows I’ve seen that violate these principles. You don’t have a podcast; you just have a radio archive at that point.
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That's one of the reasons we changed the name of the Free Culture Sports Show - we moved to YouTube only...CC BY, so people are free to pull it down and put it somewhere else. We just can't be bothered.
We might have changed the name anyway, but when our crowd-funding campaign failed, we decided we weren't going to put the effort in to release as a podcast.