People are just now noticing that many of the folks leading these groups in the modern Near East have MBAs and other sorts of contemporary education? Why is this something people are only just now noticing? History did not start 10 minutes ago.

If the bad guys are making slick propaganda, poke holes in it. Make fun of them. Tear them down. If we have the power with GNU/Linux or even GNU/SystemD/Linux to do it...then let us go ahead and do it.