Yeah, with merging and version control tools being build for plain text files, I heard a similar argument from Greg Wilson chatting after PyCon last year, but in relation to office documents rather than free culture. We haven't even expanded version control / merging tools that work well in plain text to be able to handle Open/MS document files (the kind of text documents that non-programmers use). These tools could be super relevant and useful beyond programming if they weren't solely focused on plain text.