Another part may come from "people are paying for this through an insurance, so it doesn't feel like their money, so let's just increase our margins!" (if medical insurances would cover them, which I don't know). Which makes even more worth of not getting your money.
Everything else is the standard practice nowadays of trying to screw the buyer of your devices by tying them to your "service", stealing their data and preventing them from taking back control. I'd say GO FOR IT!