Mark Zuckerberg and his empire of oily rags | Cory Doctorow's craphound.com

Surveillance capitalism sucks: it improves the scattershot, low-performance success-rate of untargeted advertising (well below 1 percent) and doubles or triples it (to well below 1 percent!)...

^{craphound.com} I quite like the metaphor of the pile of oily rags