Cc: @Aaron Wolf (re: above conversation), in case this feedback is in any way constructive or useful for a better explanation / elevator pitch. (I hope it doesn't come across as whining or anything -- I love what you're doing and just donated to the project!)

Maybe, what would make a difference, is if very early on in the introduction, there's a clear explanation and example of what it would mean for me as a patron of the project (like what precisely I would be paying and how that is determined), without diving into the economic problem of funding non-rivalrous goods or the mechanics of the funding formula, etc., to try and figure that out.

e.g.

• How Flattr Works
• What is Patreon? [YouTube]

HTH...