The weekend of 2 and 3 July is targeted at the general public where events of interest to a wider audience are offered, ranging from topics specific to Debian to a wider appreciation of the open and maker movements (and not just IT-related). The Open Weekend is a great possibility for interested users to meet our community, for us to widen our community, and for our sponsors to increase their visibility.
more info: https://debconf16.debconf.org/open-festival/