
Jason Self at
So Apple's having an "event" on March 8. Please allow me to speculate
for a moment: Apple will introduce a new version of their DRM where
someone can watch a movie but won't be able to remember it.
RiveraValdez likes this.

Those memories are seen as "unauthorized copies." Their research will have shown that people able to remember a movie are less likely to pay to watch it again. And thus, these "unauthorized copies" in the form of the human memory is reducing the amount of money that can be pulled in.